교수소개

교수소개

방용태 교수

  1. 최종학위(출신학교명): 경영학박사 (일본 청산학원대)
  2. 연구분야: 국제마케팅, 국제경영전략
  3. 전공: 국제경영
  4. 연구실: 21세기관 526호
  5. 연락처: 042- 520-5642
  6. 이메일: bangyt@pcu.ac.kr

연구 실적

  1. Bang, Yong Tae. 2012. The role of brand, corporate, and headquarter origin image as antecedents of customer loyalty in Russian mobile phone service market. 경영교육연구(한국경영교육학회. ´경영교육논총´에서 ´경영교육연구´ 로 학술지명 변경), vol. 27, no. 2, pp. 45-70.
  2. Bang, Yong Tae. 2010. The role of corporate social responsibility, brand awareness and production area features in the formation of customer loyalty. 경영교육논총(한국경영교육학회), 63권, pp. 311-329.
  3. Bang, Yong Tae and Li, Lu. 2008. Maintaining brand loyalty based on confirmation of consumer self concept and behavior. Bulletin(JAIBS:Japan Academy of International Business Studes), Vol. 14, pp. 15-27.
  4. Bang, Yong Tae. 2008. An exploratory study of the team learning typology based on environmental fit. Contemporary Management Research(Academy of Taiwan Information Systems Research), vol. 4, no. 3, pp. 173-188.
  5. 方容泰 . 2004. 韓国ベンチャーの日本市場への進出における戦略的考察点. 年報(日本国際ビジネス研究学会), 10券, pp. 25-34.
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